Cost Per Point Calculator


Cost per point, also known as CPP in short is a planning tool for the advertisers. CPP is the cost of reaching one rating point (1%) of the ad campaign.

The formula to calculate cost per point is given by:

Cost Per Point Formula

In the below online CPP calculator, enter the cost of campaign and gross rating points and then click calculate to find the answer.


Cost of Campaign: $
Gross Rating Points:
Cost Per Point (CPP): $






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