Cost Per Acquisition Calculator


Cost per acquisition, also known as CPA in short is a method of advertising to measure the overall cost of the conversion. The CPA method is most commonly used in Google Adwords where the advertiser has the option to tell Google Adwords the amount of money he/she is willing to pay for the conversion.

The formula to calculate CPA is given by:

Cost Per Acquisition Formula

In the below online CTR calculator, enter the values and then click calculate to find the answer.


Total Advertisement Cost: $
Total Impressions:
Click Through Rate: %
Conversion Rate: %
Cost Per Acquisition (CPA): $






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