Click Through Rate Calculator


Click through rate, also known as CTR in short is the term that is widely used in online ad campaigns. It is the percentage of people who clicked on the typical ad campaign. 

For example: If you run an ad campaign today where the impressions are 5000 and the clicks achieved is 120.

We can find the CTR for the above numbers by using this formula:

Click Through Rate Formula

Hence, 120/5000 x 100

= 2.4

Therefore, CTR = 2.4% 

Input the clicks and impressions in the below online CTR calculator and press calculate to find the output.


Total Clicks:
Ad Impressions:
Click Through Rate (CTR): %






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